Author archives: gregharrelson

  • Real Estate Marketing Automation

    4 Ways to use Marketing Automation to Scale your Real Estate Production

    January 16, 2017 • Articles • Views: 2894

    When you hear the term Marketing Automation for real estate agents, you immediately think of drip emails or nurture campaigns. Or, you imagine that you would be able to improve your response time because you thought of the next best auto-responder. Both are

  • 5rules-to-lead-conversion

    5 Simple Steps to Internet Lead Conversion

    December 21, 2016 • Articles • Views: 2021

    Over 93% of real estate buyers and sellers use the internet frequently to conduct research on homes for sale. Because of this fact, agents who have a strong desire to grow their businesses through internet leads MUST apply these 5 Critical Rules: These 5

  • technology-agents-driving

    Technology or Real Estate Agents – Who is Driving the Industry?

    August 9, 2016 • Articles • Views: 1977

    I just returned from an Inman Connect conference in San Francisco and can say that it was eye opening at the least. I have attended a few of these in the past and I am constantly reminded of how involved technology is in the decisions that real estate agents

  • facebook vs google

    Google PPC versus Facebook Ads (Real Estate Great Debate)

    June 7, 2016 • Articles • Views: 5079

    Who do you think provides the highest quality leads to the real estate agent? There is a debate brewing amongst the real estate agents that use Google PPC and Facebook to generate leads. Up until 9 months ago, it seemed like most agents were going straight

  • You're Value is not cheap

    Will You Give Us a Deal on the Commission?

    April 4, 2016 • Articles, Coaching • Views: 2125

    One of my agents was sent an email by a listing lead who asked this question and they consulted with me for training. The following information is what I suggest that my agent discuss with the potential seller. Here was my response to my agents question…

  • Marketing Automation

    Email Marketing Automation: Passive versus Active Approach

    March 24, 2016 • InfusionSoft for Real Estate • Views: 2142

    For those real estate agents that use some sort of email nurture program, you should be seeing great success. Of course, there are many versions of an email marketing system which can be used and they are often called… Email Blasts, Email Drip Campaigns

  • 6-Technology-Trends-That-Matter-to-Your-Real-Estate-Business

    What has changed in the Real Estate Business?

    July 21, 2015 • InfusionSoft for Real Estate • Views: 6288

    I guess I should start by saying, “EVERYTHING has changed!” I started selling real estate approximately 22 years ago. I remember the days where the MLS published books with all of the listings. Listings were not online and there was no such thing as an

  • Internal

    Seller Leads for Real Estate Agents (Bold Leads)

    June 5, 2015 • Coaching, Income Generating Systems • Views: 9982

    Real estate agents have been using marketing automation for years to capture buyer leads. It wasn’t until the last year before the real estate industry figured out how to generate seller leads. It has been said for years that, ‘Listing sellers is the name

  • popupbook

    Mental Approach To Real Estate Automation

    May 12, 2015 • InfusionSoft for Real Estate • Views: 3040

    Real estate agents across the country are looking to automate everything in their real estate business. This is a trend that started about 5 years ago and has picked up momentum every year since. Automation is fun and the benefits to your business can be

  • money

    Infusionsoft Real Estate Affiliates – Earn Income

    April 30, 2015 • InfusionSoft for Real Estate • Views: 2852

    Not only can real estate agents use Infusionsoft for building a real estate database and convert those leads into commissions, agents are now sharing their content via an affiliate program. I have personally been working with Infusionsoft for years now and it

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